Eating Habits Are a-Changin

After a powerful decade-long rally off the 2003 lows, McDonalds is still showing signs of succumbing to changing consumers' desires as well as a letdown from new management. On the monthly chart, below, I would view another move under $92 as likely setting in motion a breakdown from an extended topping process. Also note how similar MCD looks on the monthly chart to IBM, another name I have been bearish on for quite some time. IBM has tons of trapped "value investors" from much higher prices, and has already broken down. I expect MCD to follow suit, and consider this an actionable short setup with a logical cover-stop over $97.50.