Can You Imagine the Jacksonville Jaguars Making the NFL Playoffs?

One of the major themes this morning is the resurgence of long-term laughingstocks in the market, such as ETSY, rallying sharply to notably outperform a tape which is, by and large, still consolidating. 

Another vague TWTR buyout rumor is not hurting the cause for Twitter longs. In addition, FIT is rallying hard after earnings and GPRO P are tightening up in their own right with their respective earnings out of the way. 

All of the above-mentioned names have, again, amounted to being the market's equivalent of the NFL's Jacksonville Jaguars. 

But just as with the Jaguars and their improved team this year, the long-term losers may be on the cusp of a meaningful about-face. Case in point: The SOCL, ETF for social media names, has quietly been in the midst of a strong if not steep uptrend since the winter months. True, FB GOOGL are in the ETF and helping as major leaders. But plenty of other holdings in SOCL had been a drag for the longest time and are now turning back up in a noticeable way.

Going forward, I am looking to see if these beaten-down perpetual laggards, such as ETSY FIT GPRO P TWTR, continue to quietly improve and cement new rallies higher. Twitter is still trying to stem the tide of last week's earnings sell-off, of course. But, to a degree, they all have more to prove just like the Jaguars do this season.