How Does it Feel to Get Beat Up By a Bunch of Hipsters?

The numerous and steadfast shorts in the float of FIZZ, National Beverage Corp. and owner of the popular LaCroix beverage line, seem to be trapped at this moment in time.

With the recent glimmer of hope for equity bears, given the mid-summer indecision and various pullbacks we are seeing in stocks, not to mention some selling of "good news" earnings reports, one would think that FIZZ would final succumb to bears if only for a few weeks.

But the LaCroix brand, popular with the "hipster" crowd, continues to shine, for better or worse, and is sporting a, well, sparkling chart, seen below on the daily timeframe. 

Headed into this week, we noted for Members that FIZZ may very well be a special situation in this market, meaning that the stock is capable of squeezing shorts even if the broad market pauses or pulls back. The reasoning behind that analysis was, again, the numerous and stubborn shorts combined with the still-sound technicals, with price holding above all moving averages and sporting nary a heavy sell volume bar (bottom pane of chart).

If FIZZ can keep holding over $105 now, I suspect the price action of AAPL SQ TSLA, etc., even the jobs report tomorrow morning, will have little effect on the name as this is beginning to look like that rare special situation indeed with earnings a few weeks behind us.