A Scary Reputation

Although plenty of prominent short-sellers in Wayfair would love booting more than to see the home furnishings and décor e-commerce play suffer a terrible downdraft, the reality is that W has been consolidating reasonably well these last several months. 

Despite the small caps and some other sectors flipping red into the bell alongside the tech weakness today, the Wayfair weekly chart, below, shows us that the very heavily-shorted, controversial name may be gearing up for a year-end squeeze, up and over $74. 

Given the resilience of retail in general of late, W becomes more intriguing by the day now, especially since it has been so quiet since the summer and could be luring shorts into another trap in times for the new year.