I Think I Can Short Ford; Chess Moves

I went short Ford here at $14.91, with a cover-stop above $15.80. I am playing for breakdown on all timeframes. With retail sales slumping, and big ticket-related items like homebuilders getting hit hard, too, I think going after the large auto-maker makes sense. In addition, the technicals are there to take a shot on the short side. Ford has been consolidating for several months now in the context of a corrective pattern, with a declining 200-day moving average above price. I am playing for that pennant to resolve lower yet. And the "pinched" Bollinger Bands likely presage a large directional move is imminent again. Either way, I will cover before January 29th earnings.