The Next Hurricane Trade Involves Single-Serving Friends

It is worth reiterating a point we had stressed to Members over the last few weeks or so: "Hurricane Plays" in the stock market are rarely quite as easy, across the board, as they may seem overtly. 

Natural gas, for example, is soundly in the red for the month of September, and plenty of other seemingly slam-dunk hurricane trades are not necessarily running away higher. 

Still, with the prospect of Florida in the crosshairs of a few major hurricanes alongside the mass evacuations taking place, one cannot help but think the hotel/motel chains ought to benefit. 

Marriott is basically as ubiquitous as it gets these days, with their Courtyard brands and SpringHill Suites seemingly everywhere, especially off the interstate for hurricane evacuees looking for  reasonably-priced but comfortable shelter where you can talk to plenty of single-serving friends in the lobby. 

The daily MAR chart, below, indicate some renewed buying interest today, as are a few of Marriott's peers. 

As for the market at-large, headed into the weekend we have a mixed, quiet tape. Nonetheless, sentiment seems skewed towards many being skeptical while I am still seeing a decent amount of attractive long setups. Thus, I am looking to see if bulls can surprise again to the upside.