In the Midwest, They Call it "Pop"

The three horse race (with New Age Beverages Corporation [NBEV] and its kombucha drinks as a dark horse) between FIZZ MNST SODA to get fully bought out has been rather interesting to watch.

At the moment, SODA is sporting an intriguing chart on the long side, though MNST looks sound and FIZZ may be trying to stabilize after its recent pullback. 

On the matter of SodaStream, the daily chart, updated below, is everything longs want to see in front of earnings just over three weeks from now. Price is basing sideways in the context of a strong uptrend, with today's strength threatening a new leg up.

We know the giant beverage players, be it DPS KO PEP, among others, need to keep up with the times and changing consumer tastes, especially for Millennials and their potential brand loyalty for the rest of their long lives. 

Hence, keeping tabs (no pun intended on the old Tab soft drink) on the race is important.