Don't Feed HOG to the Hogs, Just Yet

The recreational vehicle segment within the discretionary/retail complex has generally been faring well of late, flying under the radar of many.

We have profiled Camping Word (CWH) for RVs. But also note PII THOR WGO, even BC (boats) sporting firm charts. 

One of the more obvious laggards has been the iconic brand, Harley-Davidson Motor Company, owned by of Harley-Davidson, Inc. (HOG). 

With earnings now out of the way for HOG, we can see price reversing back higher today after a shaky open. Needless to say, there is nothing wrong with focusing on the better sector charts mentioned above. 

However, HOG may be ripe for a relief rally at least, if $45-$47 acts as a floor going forward. Rumors of HOG being bought out were swirling last year, be it private equity or otherwise. Either way, within the hot sector of recreational vehicles, motorcycles have clearly been lagging and Harley-Davidson will need to continue to innovate with the times as the company has done since it was founded in a small shed in1903 by William S. Harley and brothers Arthur and Walter Davidson in Milwaukee, Wisconsin.